RTB – real-time bidding may make ad exchanges more efficient, but it still...
in response to this mediapost article http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113621 While RTB will make ad exchanges even more efficient, it may not be that...
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View ArticleHere’s The Staggering Number of Ads Facebook Serves On Its Exchange Every Day...
Source: http://www.businessinsider.com/the-size-of-fbx-facebooks-ad-exchange-2012-11 Appnexus, the online ad marketplace intermediary, hosted an annual summit in New York yesterday and disclosed some...
View ArticleThe Massive Growth Of Facebook Ads Got This Startup $7 Million In Funding
Source: http://www.businessinsider.com/triggit-gets-74-million-in-series-b-funding-2012-11 Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200...
View ArticleAmazon Launches An Ad Exchange To Rival Facebook And Google (FB, GOOG, AMZN)
Source: http://www.businessinsider.com/amazon-launches-an-ad-exchange-to-rival-facebook-and-google-2012-12 Amazon has created a real-time bidding ad exchange, according to Adweek, putting it in a...
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